Most corporate communications fail for one reason.
They are written for the boardroom, not the newsroom.
I’m Simon Ostler. For nearly 20 years, I worked in and ran Canadian newsrooms as a Managing Editor. I decided what ran, what was ignored, and what created risk.
Today, I help organizations pass that test before they hit send.
I don’t offer generic advice or PR theory. I provide an editorial stress test. The same scrutiny your story will face once it leaves your building.
That means:
• Press releases that earn attention, not silence
• Pitches that survive real newsroom judgment
• Narratives that reduce risk instead of creating it
Stop guessing.
Ask an editor.
Connect with me:
Clear, credible communication starts with a story worth telling. This service helps organizations refine their message, articulate what truly sets them apart, and craft narratives that resonate with audiences and decision-makers.
Build the skills to navigate interviews the way newsrooms expect: clear points, strong presence, and responses that hold up under scrutiny.
Guidance that strengthens credibility through honest messaging, clear narrative strategy, and communications anchored in newsroom standards.
From identifying the strongest angle to crafting compelling pitches, this service helps organizations share important stories with the audiences that matter.
What Clients are saying about Simon
Engaging and Informative
Simon delivered an engaging and informative session to our team. The hour flew by as he painted a picture of today’s media landscape and gave us many practical tips we could apply to our work right away.
Toronto Public Library
Director of Communications
Invaluable Insight
We have had the privilege of working with Simon, whose extensive knowledge of the media landscape have been invaluable to our team.
Sonia Prashar
SpPR Founder
Smart Investment
Agencies and organizations would make a smart investment in their staff and PR efforts by hiring Simon
Anne Marie Akins
Principal, AMA Communications
The teams that communicate well today share one skill.They know how to move in real time. Newsrooms do this every day.They plan ahead, but they leave space for what the day brings.And when the story shifts, they shift with it. Most comms teams want that same agility.What gets in the way is not the people.It…
Hire a journalist. Bringing a journalist onto your PR team is one of the smartest moves you can make. Why? Because journalists come equipped with a unique skill set that can elevate your communications strategy: ✅ They apply the same rigour to pitches as they do to stories, ensuring quality and credibility.✅ They understand how…
Consultation
Schedule your free consultation and find out how I can help you and your business.
Contact me: simon@ostler.ca
simonostler.com 